Earth911 Podcast: Trek Bicycle’s Eric Bjorling Introduces the Red Barn Refresh
Trek Bicycle has introduced a certified pre-owned bike program, Red Barn Refresh, and recently published its 2023 Sustainability Report. Eric Bjorling, Trek’s Director of Brand Marketing and Public Relations, returns to Sustainability In Your Ear to discuss the company’s progress and what it has learned on the path to greater sustainability. Two years ago, Eric said Trek was starting to move fast and take real action to reduce its environmental impact. Since then, the company has committed to reduce its Scope 1 and 2 emissions by 68% compared to 2021 levels by 2032 and Scope 3 emissions by 30%.
Like many companies, Trek’s Scope 3 emissions related to its supply chain and distribution system account for more than 95% of its annual cumulative emissions. Consequently, Trek declared frankly in its latest sustainability report that it continues to explore its impact and strategies for achieving net-zero emissions, so it has yet to set a goal. There’s no doubt that a bike is a much better transportation choice than a car, and Trek is taking steps to reduce the impact of its bikes, packaging, and retail locations. We might all learn something, so let’s get on our bikes and ride.
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