Eco-friendly footwear and apparel brand Allbirds is known for its data-driven, collaborative approach to reducing carbon emissions. The company, which went public in late 2021 with sustainability principles embedded in its mission statement, has made its carbon accounting methods available to the world and has even shared technical innovations with competitors to help improve practices across the apparel sector. How is Allbirds rewriting the rules of the industry? Hear from their head of sustainability, GreenBiz 30 Under 30 alum Hana Kajimura, about the philosophy behind these moves.
March 3, 2022 at 05:06AM